Reviews etc

"Aubergines are no longer merely aubergines."
London Review of Books

"This thoroughly researched, entertaining tome traces the history of everyone's favourite communication enhancer."
Cool Hunting

"The Story of Emoji digs deep into the genesis of emoji, their slow burn progress and subsequent explosion into the popular consciousness. If emoji could write, this book would be their autobiography"

"From ❤ and 😂😜😡, to icons depicting 👍 or 👎, 🍰, 🏠, 🐱 (aww!) and the ☀️☔️, emoji are used by millions each day across 📱 and 💻. With more detail than a dingbat and more expression than an emoticon – :-D ;-) :-\ – they enable us to harness the potency of symbols in our everyday communication. In his 👌🆕 📖, The Story of Emoji, Gavin Lucas charts the rise of these pictorial characters which, despite their size, are now ubiquitous in the digital landscape."
Creative Review

"According to linguists, emoji may be the fastest-growing form of language in history–but their roots date back 40,000 years. This deep dive explores everything from 1963's 'original smiley,' by American commercial illustrator Harvey Ball, to emoji's role in literature (an emoji translation of 'Moby Dick') and tech (emoji rather than digit based banking passwords)."
The Wall Street Journal

"We really do 💗💖💕 this book!"

"The exhibition (at KK Outlet) gathers images from Gavin’s book, designed by FL@33, that reveal the history of the tiny images and the evolution of writing with pictorial symbols which is enjoying a renaissance in an age where digital communication reigns. Beyond the screen, the book and exhibition document how emojis have influenced the worlds of fashion, advertising and art."
It's Nice That

"The Story of Emoji réunit tout ce qui caractérise la culture générationnelle du petit icône digital. Le bouquin est drôle, bien fait et intelligent... J'💕 déjà ce livre."

"A history of image-speak, from early printing press characters to the cell phone language of today."
Mental Floss

"Chock full of great graphic design, dripping with fascinating facts and, most importantly, finally answers the question on everyone’s lips: ‘Do emoji users have more sex?'"

"There are two types of people in the world: those who fret about the invasion of emoji, and those who seem to have umbilical attachment to them. Gavin Lucas is most likely in the second category..."
The Japan Times

"If you could add a new character to the emoji set, what would it be? That was the task set to designers by Gavin Lucas, author of new book The Story of Emoji. Creatives including Serge Seidlitz, Matthew Bromley and Studio Emmi responded with their suggestions – we take a look at some of the best."
Design Week

" has become one book of hearty packed with attract the world pictogram culture of the essence."
(Chrome translation, Japanese to English)